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ANALISIS DIMENSI BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN HANDPHONE SAMSUNG GALAXY (Studi Pada Konsumen Handphone Samsung Galaxy Di Gerai Malang Plaza)

YULIANA, RESTI (2015) ANALISIS DIMENSI BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN HANDPHONE SAMSUNG GALAXY (Studi Pada Konsumen Handphone Samsung Galaxy Di Gerai Malang Plaza). Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of the research is to test the consumentÂ’s decision in buying handphone Samsung Galaxy. The sample of this research is 152 respondents wich are based on purposing sampling from the population that bought handphone Samsung Galaxy in Malang Plaza stand. Confirmatory Factor Analysis or analysis of factor shows that product, price, promotion are significant and reeflect to the marketing mix. In other hand, the channels distribution do not reflect the marketing mix because it is not significant. So, the product, price, promotion may be considered by the consument in buying handphone Samsung Galaxy.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 26 Mar 2016 04:02
Last Modified: 26 Mar 2016 04:02
URI : http://eprints.umm.ac.id/id/eprint/22515

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