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PENGGAMBARAN WANITA KARIER DALAM MAJALAH SWA Sembada (Analisis Isi Rubrik Sajian Utama edisi 08 tahun 2006, edisi 02 tahun 2007 dan edisi 09 tahun 2008)

Fatmawaty, Fatmawaty (2010) PENGGAMBARAN WANITA KARIER DALAM MAJALAH SWA Sembada (Analisis Isi Rubrik Sajian Utama edisi 08 tahun 2006, edisi 02 tahun 2007 dan edisi 09 tahun 2008). Other thesis, University of Muhammadiyah Malang.


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This research was based on the phenomenon preference to mass media in literature of newspaper or magazine, movie, television, advertising and books that show a harmful of a woman sterotype. The illustration that appear is a pasif woman and very depend on a man, dominated, except the end of decision that making by a man. Generally mass media shows a very little issue about woman. Event there the media hanging over to give some space for a tradisional thing or concern to a woman thing like a house keeping, mode, carrying a family and children through to bring an image a carrier woman which is success in a public area. Therefore , the researcher have formulating the formula is all illustration of a carrier woman that found in a SWA Sembada magazine. This research use a quantitative descriptive type, the purpose for making a description according to systematic about the facts of a empiric phenomenon to examined, which is just report the situation or the event and not explain the relation, not testing the hypothesis or making a prediction. Then all the data have brought together classified into a coding sheet to input the data based on the categories that have been decided. Then data presentation do by construct it can secutively and mentioned each frequency. Based on the result of this research fit with issue formation that researcher present, the conclusion are: 1. The carrier woman by their job department, are more take part in business field. This based on appearance frequency result about 27 times or 32,5% from total 83 work field categorization. Where as for manufacture take the second position with 21 times appearance or 25,3% followed by service department about 19 times appearance or 23% and for government instantion for about 16 times appearance or 19,2%. 2. The carrier woman that works in public area and domestic. Most of them are work in public area. This could seen by the appearance frequency about 36 times or 88% from entire total 41 job area categorization. 3. The carrier woman with high education, that could support her work credibility. It seems from the appearance frequency of education background categorization, where carrier woman who were finish their college out of state was more dominating, its about 17 times appearance or 60,7% and another who were go through college in country is about 11 times appearance or 39,3% from total 28 educational background categorization. 4. The carrier woman in this research most of them has been married. The appearance frequency result for for married sub-category is about 26 times or 96,3% from total 27 marriage status categorization. 5. The carrier woman that work in family company. It could seem from appearance frequency about 14 times or 70% from entire total 20 for company background categorization. The result above perform shows that SWA Sembada magazine could offer double role in carrier woman profile which adopted balancely. Its not only as a successful carrier woman, but they also take a role as a good house wife. And it doesn’t relevan with common image of carrier woman as an ambitious figure in work and neglecting their family.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 14 Apr 2012 02:41
Last Modified: 14 Apr 2012 02:41

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