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PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG (REPURCHASE INTENTION) ONLINE SHOP DI FACEBOOK

PUTRI, VIAJENG PURNAMA (2015) PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG (REPURCHASE INTENTION) ONLINE SHOP DI FACEBOOK. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of study was to examine the influence of trust and customer satisfaction on repurchase intention. The sample in this study 100 respondent, the sampling method used was purposive sampling method from populations of customer Online Shop in the Facebook. This path analysis, the results of path analysis are trust and consumer satisfaction influence positive and significant effect on repurchase intention online shop in the Facebook, trust effect as mediation between consumer satisfaction and repurchase intention.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 24 Mar 2016 04:47
Last Modified: 24 Mar 2016 04:47
URI : http://eprints.umm.ac.id/id/eprint/22086

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