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STRATEGI PEMASARAN PRODUK SAHAM PADA PT. RELIANCE SECURITIES Tbk MALANG TAHUN 2015

HERMAWAN, DANI (2015) STRATEGI PEMASARAN PRODUK SAHAM PADA PT. RELIANCE SECURITIES Tbk MALANG TAHUN 2015. Other thesis, Universitiy of Muhammadiyah Malang.

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Abstract

This study aimed at determining the marketing strategy of shares in PT. Reliance Securities Tbk. Malang, as well as discussing various constraints faced by the company in marketing shares in public. The first step was to determine the background of the study and formulate the problems of the study. The data analysis used descriptive quantitative design by collecting the data through documentations. In addition, the researcher conducted interviews in order to obtain secondary data by direct interview questions from the marketing division. This study concluded that the marketing strategy of shares in PT. Reliance Securities employed the concept of Customer Relation Management (CRM), personal selling, and partnerships. The constraints faced by PT. Reliance Securities in marketing shares were the inadequacy of human resources (SDM) or Broker Sales in particular. Moreover, there were many similar companies engaging in the same field which caused some problems in marketing the shares.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Denyta Saputri
Date Deposited: 23 Mar 2016 08:05
Last Modified: 23 Mar 2016 08:05
URI : http://eprints.umm.ac.id/id/eprint/21876

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