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PENGARUH BAURAN PEMASARAN JASATERHADAP MINAT BELI KONSUMEN PADA ANGKRINGAN GADJAH LUMPING BATU

HARTINA, FEBRIAN DWI (2015) PENGARUH BAURAN PEMASARAN JASATERHADAP MINAT BELI KONSUMEN PADA ANGKRINGAN GADJAH LUMPING BATU. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research aims to know about the service marketing mix (product, price, place, promotion, people, process, and physical evidence)that have an impact on consumerÂ’s buying interest at Angkringan Gadjah Lumping Batu. The population in this research is the student of University of Muhammadiyah Malang who know exactly and deeply the information about Angkringan Gadjah Lumping Batu, and also have an interest to buy at Angkringan Gadjah Lumping Batu. The analitycal tools used in this research are multiple linear regression. The test of hypothesis test that used are t test, f test, and dominant. The research results revealed that according to multiple linear regression obtained that simultaneous marketing mix have significant effect against the interest of the consumerÂ’s buying interest. Partially, product, price and place have significant impact towards the buying interest while physical, promotion, people, process, evidence have no significant impact towards consumerÂ’s buying interest. Variable product is a variable that influence consumerÂ’s buying interest towards the dominant at Angkringan Gajah Lumping Batu.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 23 Mar 2016 08:16
Last Modified: 23 Mar 2016 08:16
URI : http://eprints.umm.ac.id/id/eprint/21867

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