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PENGARUH PERSEPSI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK POP MIE (Studi Kasus: Pada Mahasiswa Universitas Muhammadiyah Malang)

Umam, Hairul (2015) PENGARUH PERSEPSI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK POP MIE (Studi Kasus: Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Purposes of this study are 1) to know the influence of halal perception on Pop Mie product in customers’ mind 2) to know the influence of halal perception toward buying perception for Pop Mie product. Sampling technique used accidental sampling results the number of sample 100 respondents. Analysis technique used is descriptive analysis and simple linear regression with F-test. Based on the result of study and discussion conducted, it can be concluded that respondents have positive perception toward halal label on Pop Mie product. Halal perception influences buying decision to Pop Mie product. Thus, more positive customers’ halal perception toward the product, it can increase buying decision.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 23 Mar 2016 07:54
Last Modified: 23 Mar 2016 07:54
URI : http://eprints.umm.ac.id/id/eprint/21863

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