UMM Institutional Repository

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN RUMAH MAKAN MEKAR SARI DI KABUPATEN TRENGGALEK

PRATIWI, YASINTA NUR (2015) PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN RUMAH MAKAN MEKAR SARI DI KABUPATEN TRENGGALEK. Other thesis, Universitiy of Muhammadiyah Malang.

[img]
Preview
Text
jiptummpp-gdl-yasintanur-39969-1-pendahul-n.pdf

Download (509kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-yasintanur-39969-2-babi.pdf

Download (157kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-yasintanur-39969-3-babii.pdf

Download (231kB) | Preview

Abstract

The goal of this research is for analyse the service quality of customer’s satisfaction, customer’s sesatisfaction effect into customer’s loyality and service quality effect into customer’s loyality of Rumah Makan Mekar Sari in Trenggalek region. The sampling technique uses judge mental sampling from 150 respondents of sample ammount. The analysing technicqu uses double linner regression analysis, hypothesis trial uses Ftest and Ttest. The result of analysis shows service quality affects into customer’s satisfaction, customerÂ’s satisfaction affects customer’s loyality and service quality affects customer’s loyality.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 22 Mar 2016 07:26
Last Modified: 22 Mar 2016 07:26
URI : http://eprints.umm.ac.id/id/eprint/21427

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo