UMM Institutional Repository

PELAKSANAAN PERSONAL SELLING DALAM MENINGKATKAN JUMLAH NASABAH MITRA BEASISWA PADA ASURANSI JIWA BERSAMA BUMIPUTERA CABANG KAYUTANGAN

FUNAY, MARIA MAGDALENA DEWINTA (2015) PELAKSANAAN PERSONAL SELLING DALAM MENINGKATKAN JUMLAH NASABAH MITRA BEASISWA PADA ASURANSI JIWA BERSAMA BUMIPUTERA CABANG KAYUTANGAN. Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
jiptummpp-gdl-mariamagda-40041-1-pendahul-n.pdf

Download (784kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-mariamagda-40041-2-bab1.pdf

Download (153kB) | Preview

Abstract

In this final assignment, the researcher do research in AJB Bumiputera Branch Office of Kayutangan titled “The Implementation of Personal Selling To Increase The Number Of Customers Of Scholarship Partners In Bumiputera Joint Life Insurance Branch Kayutangan”. The research purpose is finding out the development of Scholarship Partner customers and personal selling implementation also problems faced in personal selling implementation. The research type used is descriptive qualitative and quantitative, which is by describing or explaining clearly information collected by interview and enclosed by object development data in table and graphs. In this research method, the researcher collect data found according to literature study, field study in form of interview. From research, there explained development of Scholarship partner customers in AJB Bumiputera Branch Office of Kayutangan from 2012, 2013, and 2014 has significant improvement as the target expected by AJB Bumiputera, also personal selling application consist of several phases, which is finding out prospect target, approach, representation to customers candidate, and handling rejection and also obstacles in personal selling application, which is lack of workforce (human resources) and many competitors.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Denyta Saputri
Date Deposited: 22 Mar 2016 04:56
Last Modified: 22 Mar 2016 04:56
URI : http://eprints.umm.ac.id/id/eprint/21331

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo