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STRATEGI PT. PRUDENTIAL LIFE ASSURANCE DALAM PENINGKATKAN PENJUALAN PRODUK MELALUI FINANCIAL AGENT (STUDI PADA PT. PRUDENTIAL LIFE ASSURANCE CABANG SURABAYA)

Yuliana, Erieka Navia (2015) STRATEGI PT. PRUDENTIAL LIFE ASSURANCE DALAM PENINGKATKAN PENJUALAN PRODUK MELALUI FINANCIAL AGENT (STUDI PADA PT. PRUDENTIAL LIFE ASSURANCE CABANG SURABAYA). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research object for this final assignment is done in PT. Prudential Life Assurance Branch of Surabaya and the researcher took title: “Strategy of PT. Prudential Life Assurance in Improving Product via Financial Agent (Study in PT. Prudential Life Assurance Branch of Surabaya)”. The research purpose are finding out financial agent recruitment procedure, obligation and sanction should be paid attention by financial agent, Prudential strategy in improving product via financial agent, obstacles and policy in overcoming the obstacles by using SWOT analysis to Financial Agent in PT. Prudential Life Assurance Branch of Surabaya. Data analysis technique used for this final assignment is descriptive qualitative data, which is data in form of financial agent procedure and recruitment line, obligation explanation, and sanction to financial agent also strategy explanation, obstacles and policies in PT. Prudential Life Assurance Branch of Surabaya. PT. Prudential Life Assurance gives simplicity to financial agent in improving their product. Prudential has so many strategy to their financial agent, such as giving motivation, material, and reward for product selling. From various simplicity given by company, Prudential gives easy product and conditions to join as financial agent with several condition decided by PT. Prudential Life Assurance From conclusion above, suggestion given to PT. Prudential Life Assurance is, giving more simplicity to financial agent candidates who wanted to join, where service given by financial agent should be suitable with all strategies given by Prudential to all financial agents so that financial agent candidates would be interested directly without any rewards.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Denyta Saputri
Date Deposited: 22 Mar 2016 04:42
Last Modified: 22 Mar 2016 04:42
URI : http://eprints.umm.ac.id/id/eprint/21311

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