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PREFERENSI NASABAH TERHADAP SIMPANAN DEPOSITO PADA PT. BANK NEGARA INDONESIA (PERSERO) Tbk. CABANG MALANG

FAISAL, MOCH. (2015) PREFERENSI NASABAH TERHADAP SIMPANAN DEPOSITO PADA PT. BANK NEGARA INDONESIA (PERSERO) Tbk. CABANG MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Banking financial institutions have a very important role in economic activity. Bank has its main business is to collect funds from the public and then distribute the funds back to the community (Credit) for a certain period of time. Deposit products are savings products Diwarkan by banks. The author conducted research at PT. Bank Negara Indonesia (Persero) Tbk. Branch Malang with the title "Customer Preferences Against Deposits Deposits at PT. Bank Negara Indonesia (Persero) Tbk. Branch Malang ". This study aimed to the progress deposits at PT. Bank Negara Indonesia (Persero) Tbk. 2012.2013 and 2014 years and know what drives customer preferences so choose to minyimpan funds in banks in the form of deposits, and to know that the efforts done by the bank in improving customer deposits. The type of research used descriptive qualitative and kuantittif that clearly describe or depict information obtained by interview and accompanied by the development of data objects that are studied in the form of tables and graphs. From the research, it is known third-party funds sourced from deposits increased from year to year, which is from 2012, 2013 and 2014. In 2012 to 2013 deposits increased by 7695 billion (9.1%) and from 2013 to 2014 an increase of 19 464 billion (21.2%). preferences that encourage customers choose deposits can be measured by the quality of products, service quality and brand image. This study shows that customer preferences are influenced by competitive interest, easily accessible location, simpananan gets bail, deposits can be used as loan collateral, and get satisfactory service.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Denyta Saputri
Date Deposited: 22 Mar 2016 02:42
Last Modified: 22 Mar 2016 02:42
URI : http://eprints.umm.ac.id/id/eprint/21197

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