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STRATEGI PEMASARAN PRODUK TABUNGANKU PADA PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR TBK. CABANG PASURUAN

DEVINTA, SHEILLY (2015) STRATEGI PEMASARAN PRODUK TABUNGANKU PADA PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR TBK. CABANG PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

The marketing strategy is a very important part in increasing the number of sales of a company . A company must know the market opportunities in the face and can read the advantages and disadvantages of their products so that the company can compete with other companies with the aim of gaining a position favorable market position. The statement linked from this research is a case study on PT . East Java Regional Development Bank Tbk . Pasuruan branch regarding : MARKETING STRATEGY Savings IN. EAST JAVA DEVELOPMENT BANK REGIONAL TBK . BRANCH PASURUAN. The purpose of this study was to determine the terms and Savings account opening procedures , Analysis Strength, Weakness , Opportunity and Threats ( SWOT ) TabunganKu products , as well as marketing strategies and how PT . East Java Regional Development Bank TabunganKu the product to be able to compete with other products on the market. The type of research used is descriptive qualitative , ie clearly describe or depict information obtained by interview and observation. The research results can be that the requirements and procedures for opening of savings account is very easy . On the Strength Analysis , weakness , opportunitty and threats ( SWOT ) and product marketing strategy TabunganKu , PT . East Java Regional Development Bank Tbk . Branch pasuruan perform a variety of effective marketing strategy by conducting a marketing strategy in the form of a four-point marketing mix : product , price, place , and promotion and conduct promotional strategy by utilizing a variety of media that exist for customers interested in opening of savings accounts.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Denyta Saputri
Date Deposited: 21 Mar 2016 05:30
Last Modified: 21 Mar 2016 05:30
URI : http://eprints.umm.ac.id/id/eprint/21098

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