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STRATEGI PEMASARAN DALAM PRODUK TAPLUS MUDA PADA PT.BANK BNI Tbk. CABANG KEDIRI

FAJRIYAH, RAHMI (2015) STRATEGI PEMASARAN DALAM PRODUK TAPLUS MUDA PADA PT.BANK BNI Tbk. CABANG KEDIRI. Other thesis, University of Muhammadiyah Malang.

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Abstract

Growth and development of the banking business is not only marked by numerous branch offices are open but can be seen from the emergence of new products with all kinds of attributes possessed by each bank as providing high interest rates, credit guarantees, prizes, online facilities, phone banking , automated teller machines (ATMs), as well as other facilities. The development of competition among banks has pushed banks to increase investment in banking technology. It is intended to increase the number of customers in the use of new products that can provide a solution in a business or transaction which is essentially the current era many people prefer to do business. Factor of the quality of products and services to trade is one of the keys to the bank suaatu can win the competition contained in the banking industry. Venture bank in meningkatikan customers is by providing brochures, or advertisements in print media or electronic media. Promotion is an important factor for mengenalakn a product to the market or customers, with the promotion of the public or customers will be interested in and try to get to know the product. The oengertian promotion is an activity which has an important role in conveying information and disseminate the products being promoted, it is expected the presence of such promotions is expected to memepengaruhi and attract consumers

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Denyta Saputri
Date Deposited: 21 Mar 2016 05:23
Last Modified: 21 Mar 2016 05:23
URI : http://eprints.umm.ac.id/id/eprint/21097

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