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EFEKTIVITAS IKLAN ZALORA INDONESIA PADA JEJARING SOSIAL FACEBOOK

Buchori, Imam (2015) EFEKTIVITAS IKLAN ZALORA INDONESIA PADA JEJARING SOSIAL FACEBOOK. Other thesis, University of Muhammadiyah Malang.

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Abstract

These research was pourposed to measure the effectiveness of advertisement by social networks with Customer Response Index (CRI) used variable (Awareness, Comprehend, Interest, Intention, and Action ). Method which used in this research was a survey method. Research object which used female Fcebook account on 18 – 31 years old which follow or gived like on Facebook Fanpage. The technique of gained data which used probality sampling with cluster sampling technique. CRI method was analitical tools which used to effectiveness of advertisement of social network measured. The measured results of Customer Response Index (CRI) research, the statement of respondence declared effective by the dimension, because was be able of passed brand awareness (Awareness), Understanding will be a message advertising (Comprehend), an interest of product (Interest), the intent to buy (Intention) and finally take action to buy (Action).

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 17 Mar 2016 07:53
Last Modified: 17 Mar 2016 07:53
URI : http://eprints.umm.ac.id/id/eprint/21031

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