HUBUNGAN TINGKAT PENDIDIKAN DAN JENIS KELAMIN PEMIRSA TERHADAP PILIHAN ACARA TELEVISI (Studi Pada Pemirsa Acara Televisi di Kelurahan Kelayan Selatan, Kecamatan Banjarmasin Selatan, Kota Banjarmasin)

Eka Suciati, Karina (2010) HUBUNGAN TINGKAT PENDIDIKAN DAN JENIS KELAMIN PEMIRSA TERHADAP PILIHAN ACARA TELEVISI (Studi Pada Pemirsa Acara Televisi di Kelurahan Kelayan Selatan, Kecamatan Banjarmasin Selatan, Kota Banjarmasin). Other thesis, University of Muhammadiyah Malang.

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Abstract

Determine of a show is determined by segmentation of audience based on public research clearly based on the phenomenon happened in the society. To make a good show, usually determined byit’s society segment, because society is the main reason of television station to making a program, because of that, the program must appropriate with the viewer. A deeper research to choose a certain program is agood measurement to determine a good program that will influence program that will be liked most by the viewer. Because of that, the writer wants to know, is the education level and genderof the viewer influence their option in choosing the program that will be liked most. Start from that thinh, the researcher interested to reveal is there influence between education level and gender to the option of television program they watch. This research using quantitative research, the location of this research is Sawojajar area Kecamatan Kedung kandang, Malang. The amount of respondents are 96 people that is chosen by purposive method sampling. Data collecting method using questionnaires. The analysis method using double linier regession testing that is purposing to know is there influence between education level and gender to the television program they watch. The result of this research said that education level is possed by viewers in Sawojajar area Kecamatan Kedung kandang, Malang have a significant influence with the television program they watch. That thing can be seen on F countis 27,800 bigger than value of F table which is 3,94 with significany level 0,000 smaller than value of significancy level which is 0,05. And from the result of regression testing partially, it is known that there is influence between variable of education level (X1) and gender variable to the option of television program they watch, so it is resulting Ho denied and Ha accepted. And the option of television program that is chosen most by the respondents based on gender with 3 biggest series is: sports, news, variety show and another program (movie) and women: soap opera, variety show, news.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 12 Apr 2012 03:37
Last Modified: 12 Apr 2012 03:37
URI: http://eprints.umm.ac.id/id/eprint/2096

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