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KOMUNIKASI PROPAGANDA DALAM FILM(Analisis Isi Teknik Propaganda dalam Film VALKYRIE)

Eka Prastiwi Cahyaningrum, Dessy (2010) KOMUNIKASI PROPAGANDA DALAM FILM(Analisis Isi Teknik Propaganda dalam Film VALKYRIE). Other thesis, University of Muhammadiyah Malang.


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One of the mass communication media is movie. Movie is a communication media containing message. The message in communication study has meaning as something sent by sender to receiver. Message could be sent by direct meet or through communication media. The contain was science, entertainment, information, advice or propaganda. Movie in direct or not could be an effective propaganda tools. The ability of movie in giving appearance, whether from audio and visual perspective could add dramatic effect for viewers who appreciate all movie artwork. Statement of problem in this research was to find how much propaganda technique frequency usage in Valkyrie Movie directed by Bryan Singer, whether in audio or visual? with research purpose to find out portion and proportion of propaganda technique usage in Valkyrie movie and describe how much proportion of propaganda technique in Valkyrie movie, whether in audio analysis unit or visual analysis unit. The research used source theory as base to observe and describe the proportion of propaganda technique in Valkyrie movie. The research used contain analysis with descriptive statistic tool. The contain analysis purpose is to represent message framework in accurate way. The research used audio and visual analysis unit as important part from a movie, with category structures consisted of propaganda technique consisted of name calling, gliterring generalities, testimonial, plain folk, card stacking, reputable mouthpiece and using all forms persuasion. The seven categorization were part of propaganda technique. The research used measurement unit per second of scene contain propaganda technique element. From reliability and validity techniques using Holsty and Scott showed that the seven categorization of propaganda technique has fulfilled the validity, above 0.75 and average validity for 0.90. The research showed that propaganda technique in Valkyrie movie was 32 scenes or 480 seconds or 100% (from all 120 scenes or 6924 seconds in Valkyrie movie). Category Card Stacking has the most duration, that was 106 seconds or 22%, in this movie, propaganda extend idea and information to party which given a propaganda, using card stacking category. The movie took audio side as important side in pacakaging propaganda technique. From 32 scene in propaganda technique category, each of them contained of 29 scenes in audio analysis unit and 3 scenes in visual analysis unit. It showed that propaganda technique usage more effective while using audiounit, since propaganda through verbal language (whether dialogue, voice over or overlapping dialogue), able to create fast feedback from the party who was given propaganda. The research concluded that message convey in movie should pay attention to audio and visual language element which used in packaging the message in movie. Since the movie consisted of audio and visual elements, supports each other in message delivery in movie. As part of communication form, propaganda technique proper to be a choice in packaging the message in movie, so that the dialogue would not be monoton and common. Like using card stacking or name calling technique. There hoped that audio and visual language inside the movie able to gave a various appearance, so that the message could be told and appreciated well.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 12 Apr 2012 03:30
Last Modified: 12 Apr 2012 03:30

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