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ANALISIS CIRI-CIRI PSIKOLOGIS KONSUMEN DALAM PEMBELIANMERCHANDISE JUVENTUS (STUDI PADA KONSUMENJUVENTUS CLUB INDONESIA CHAPTER MALANG)

WIRATAMA, JAKFHAL ANGGER (2015) ANALISIS CIRI-CIRI PSIKOLOGIS KONSUMEN DALAM PEMBELIANMERCHANDISE JUVENTUS (STUDI PADA KONSUMENJUVENTUS CLUB INDONESIA CHAPTER MALANG). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is descriptive research with survey method. The purpose of the research was to know psychological characteristics of costumer in the Juventus merchandise purchase. Analysis tools are used multiple linier regression was used to analyze the psychological characteristics in the Juventus merchandise purchase, and to know the variable of the most influential psychological factor is dominant to the purchasing decision.Analysis of the result obtained is, psychological factors contributing significantly to the purchasing decision. Among the psychological factor variables, the variable most dominant influential is motivation variable.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 16 Mar 2016 07:53
Last Modified: 16 Mar 2016 07:53
URI : http://eprints.umm.ac.id/id/eprint/20939

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