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ANALISIS DIMENSI MARKETING MIX YANG DIPERTIMBANGKAN DALAM PEMBELIAN (Studi pada Konsumen Toko Aksesoris Teea Collections Tulungagung)

BASTIANI, TIARA SARINING (2015) ANALISIS DIMENSI MARKETING MIX YANG DIPERTIMBANGKAN DALAM PEMBELIAN (Studi pada Konsumen Toko Aksesoris Teea Collections Tulungagung). Other thesis, University of Muhammadiyah Malang.

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Abstract

The aim of research to describe the marketing mix factors into consideration consumers in shopping Accessories Store Accessories Collections Teea Tulungagung and to examine the marketing mix among the factors above factors considered most consumers in shopping at Shop Accessories Accessories Collections Teea Tulungagung. The population in this study are all the buyers in Store Accessories Collections Teea Tulungagung. The sample in this study was 100 respondents. Sampling Non Probability sampling with purposive sampling technique. Based on this research can be concluded that the marketing mix factors into consideration consumers in shopping Accessories Store Accessories Collections Teea Tulungagung is within easy reach of factors, conformity of products with benefits, advertising, product diversity, service. Marketing mix factors that consumers consider the most dominant shopping at Shop Accessories Accessories Collections Tulungagung Teea factor is easily affordable.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 16 Mar 2016 07:14
Last Modified: 16 Mar 2016 07:14
URI : http://eprints.umm.ac.id/id/eprint/20934

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