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ANALISIS PROMOSI UNTUK MENINGKATKAN VOLUME PENJUALAN (Studi pada Home Industri Batik “UD. Batik Shofa” Pamekasan Madura)

Kurniawan, Wahyu (2015) ANALISIS PROMOSI UNTUK MENINGKATKAN VOLUME PENJUALAN (Studi pada Home Industri Batik “UD. Batik Shofa” Pamekasan Madura). Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research is to describing and to analyze the strategy of promotion which did by UDBatik Shofato increase the volume of sale Madura batik all at once the constraint which are UDBatik Shofadealin effort to increase the volume of selling Madura batik. In realization, this kind of research include descriptive research with used qualitative approach with descriptive approach that is to get the correct illustration about the object which the purpose to make picture descriptive, actual explanation and accurate about the facts of adjective with the relation between problems phenomenon and variable that is research. From the result of research which are did getting that realization of promotion in effort to increase the volume of sale in Home Industry UDBatik Shofa with exposition organize and public relation in several region in whole of Java which definite by region government and increase the relation during exposition. As long as every exposition activity the costs which are needed is responsible by government. The profit of Home Industry every month around 5 million, moreover it could be more when following the exposition. Be sides the shipping of commodity appropriate with order and the purpose of place with free except the long distance is tools of promotion which UD Batik Shofa used. The estimation of UD Home Industry of Batik Shofainclude transportation cost,begin of round trip transportation cost in place which there are exposition, transportation cost during the exposition activity, lodging for the night cost and consumption during the exposition, to keeper of stand and decoration. Recruitment official employee from the own family areas which has high loyalty to create the result of production which will promotion it can responsibility to consumer. From the planning of promotion estimation organize by UD Batik Shofastart at 2013 until 2015 always experienced increase every year because the needed of promotion more increasingly. The estimate that available it is supporting for effort, because the product of batik more demand to has high compete power, which are be able giving more high value added to consumer. The constraints are UD Batik Shofa deal to increase the volume of selling Madura batikis competition more competitive and try to arrogate the consumer from UD Batik Shofa it because UD Batik Shofa has own customer until the competitor doing anything way to get the customer. Based on the result of discussion can get the conclusion that the strategy of promotion in effort to increase the volume of selling in Home Industry UD Batik Shofamore give priority to exposition activity and public relation. The estimation of UD Home Industry of Batik Shofainclude transportation cost,begin of round trip transportation cost in place which there are exposition, transportation cost during the exposition activity, lodging for the night cost and consumption during the exposition and keeper of stand.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 16 Mar 2016 07:13
Last Modified: 16 Mar 2016 07:13
URI : http://eprints.umm.ac.id/id/eprint/20933

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