Perencanaan Saluran Ditribusi yang efektif untuk meningkatkan volume penjualan sari buah apel pada Koperasi Serba Usaha “ Brosem Agro Industri “ Batu

Effendi, Mahfud (2010) Perencanaan Saluran Ditribusi yang efektif untuk meningkatkan volume penjualan sari buah apel pada Koperasi Serba Usaha “ Brosem Agro Industri “ Batu. Other thesis, University of Muhammadiyah Malang.

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Abstract

This study aimed to examine the effectiveness of distribution channels in all cooperative efforts "Brosem Agro Industries". To achieve these objectives, analytical methods used are simple linear regression method. Expected number of agencies contributed significantly to the volume of sales at department cooperative effort "Brosem Agro Industries" Batu Simple linear regression analysis used to determine the contribution to the volume of sales agents .. T test was conducted to see the significance of the influence of independent variables on the dependent variable individually. Based on this research indicates that the variable distribution channels significantly influence the volume of cider sales. The result of the influence of the volume of sales distribution channels shown by coefficient of determination (r2) is 0.973, meaning that 97.3% variation (increase or decrease) the volume of cider sales are influenced by the variable distribution channels. The results showed that the distribution channel that carried by department cooperative effort "Brosem Agro Industries" effective. From calculations carried out by assessing all factors that exist in the distribution channel, it is obtained the result that the most effective distribution channels is done through wholesalers and retailers that potential. Keywords: Effectiveness of distribution, distribution of potential distributors.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 12 Apr 2012 03:21
Last Modified: 12 Apr 2012 03:21
URI: http://eprints.umm.ac.id/id/eprint/2093

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