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ANALISIS KUALITAS PELAYANAN PADA COMPAS PETUALANG TOUR&TRAVEL DI JOMBANG

ALAWI, DARWIS (2016) ANALISIS KUALITAS PELAYANAN PADA COMPAS PETUALANG TOUR&TRAVEL DI JOMBANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to determine the quality of services provided by Compas Petualang in Jombang to the customer and to determine which are the variables that must be considered management to become the focus of improvement. The analysis showed that the quality of services provided by Compas Adventurous Tour & travel in Jombang in the category has been good. These results can be evidenced by the total value of which is positive servqual 0.131. Customers want services delivered can be as much as possible, seen from respondents through questionnaires to answer the statement of perception, what is desired by most of the customers can be reached. Through all four quadrants of the Cartesian diagram dimension is the dimension that needs to be improved Reliability, responsivenes, Assurance, Empathy and Tangible.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 16 Mar 2016 05:50
Last Modified: 16 Mar 2016 05:50
URI : http://eprints.umm.ac.id/id/eprint/20926

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