EVALUASI STRATEGI PROMOSI PENJUALAN PADA KARTU PERDANA MENTARI PT. INDOSAT PANDAAN

ENI, SUCIATI (2010) EVALUASI STRATEGI PROMOSI PENJUALAN PADA KARTU PERDANA MENTARI PT. INDOSAT PANDAAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

In Indonesia there are many industries from telecommunications services, including PT. Indosat, Telkomsel, Satelindo and so that is a telecommunications service industry which represents mobile phone operators based Global System for Mobile Communication (GSM). PT. Indosat mempuyai four products which include: Mentari, IM3, Matrix Star One and each has its own advantages. The Sun itself has a product positioning is not changeable by reminding consumers will be free talknya hitherto remained and is still valid. However, Sun also continued launching facilities and new benefits that remain competitive in the market. While other products offer the advantage that is always changing in an effort to anticipate the competition. Methods of data analysis the authors use in an attempt to evaluate sales promotion strategies on the Prime Card Mentari at. Indosat branch Pandaan. The results of this study is in january targeted as much as 200 units of its realization is 170 cards were sold at the event or music event in SMUN 1 Pandaan, this may imply that the realization of the tergapai is 85%, for the month of february january targeted as much as 200 units sold as many as 165 at the music event in SEKUKO; Building Kartika Candra this may imply that the realization of the tergapai is 83%, for the month of April in January as many as 600 units are targeted at 390 units sold in the terminal this may imply that the realization of which is 65 tergapai %, june music event in SMUN 1 Pandaan targeted as many as 200 units sold is 192, this may imply that the realization of the tergapai is 96%, in August held a music event in SEKUKO; Kartika Chandra House in January of 1400 with targeted units card units sold in 1120, this may imply that the realization of which is 80% and tergapai september targeted 1,400 units sold 1185 units, this may imply that the realization of the tergapai is 85%. For the realization of the change in February amounted to 3% from January, in April amounted to 18% change in the realization of February, for the month of June fell 31% from April to August, rose again by 16% and in september down 5% from the realization of August.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 12 Apr 2012 02:52
Last Modified: 12 Apr 2012 02:52
URI: http://eprints.umm.ac.id/id/eprint/2085

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