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PENGARUH MOTIVASI DAN PERSEPSI KUALITAS DALAM PEMBELIAN PRODUK MINUMAN TEH RACEK

HABIB, MOH.NASHRUL (2015) PENGARUH MOTIVASI DAN PERSEPSI KUALITAS DALAM PEMBELIAN PRODUK MINUMAN TEH RACEK. Other thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine how much the influence of motivation, perception of the quality of the purchase of Teh Racek product. The sampling method used was purposive sampling. The samples in this study are the students of the third campus of UMM who consumed the product of Teh Racek. This study was used multiple linear regression analysis. The results of this study indicate that the motivation variables provide the greatest impact while the perception of the quality provides average impact. Figures Adjusted R Square of 0.713 indicates that 71.3 percent of the purchase decision variables can be explained by the independent variables in the regression equation. Besides, the rest is explained by other variables outside the two variables used in this study.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 15 Mar 2016 03:18
Last Modified: 15 Mar 2016 03:18
URI : http://eprints.umm.ac.id/id/eprint/20807

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