PENGARUH TINGKAT KEPERCAYAAN CITRA PRODUK TERHADAP LOYALITAS PELANGGAN(Studi Pada Pelanggan IM3 Siswa-Siswi Kelas XI MAN Malang II Batu)

Dwi Putra, Dichki Maulana (2010) PENGARUH TINGKAT KEPERCAYAAN CITRA PRODUK TERHADAP LOYALITAS PELANGGAN(Studi Pada Pelanggan IM3 Siswa-Siswi Kelas XI MAN Malang II Batu). Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
pengaruh_tingkat_kepercayaan_citra_produk_terhadap..pdf

Download (101kB) | Preview

Abstract

Background of this study is trade world development that shows more tight competition. This research is working from the development of Cellular Telecommunication Provider Company or known by the terms of Provider existing in Indonesia at present. It can be seen from the unceasing attempts of each provider to market its products by giving various interesting offers that later ensures the company to acquire new customers. One of producer’s ways in marketing its products is by creating image on the produced products. In its process, it is very possible if the users move to another providers. It can be happened if the product image does not felt by consumers. That is why customer’s loyalty is a valuable asset for all company. Customer’s loyalty represents one of things, which can assure company’s survival. The research is aim to know is there any influence between product image confidence level to costomer loyalty, especially for the customer of IM3 in student class XI state Madrasah Aliyah II of Batu and how big is the influence of product image confidence level to customer loyalty. Object of this research is student of class XI State Madrasah Aliyah II of Batu that located at Jl. Pattimura No. 25 Batu. While, the number of research sample is 25 respondents and the sampling technique uses total sampling. This technique represents taking whole population as the research samples. The research method uses quantitative approach on the basis of survey research where it takes sample from a population and then uses questionnaire as the data-collecting instrument to obtain the primary data. Questionnaire’s validity level is tested by product moment correlation technique and uses two-split technique to test its reliability. While for knowing the existence of effect of product image confidence level to customer’s loyalty, it is used Karl Pearson product moment correlation formula. The research result shows that product image confidence level has significant effect on customer loyalty. Correlation value of 0.485 show correlation between product image confidence level to create customer’s loyalty. Besides, to know how big the effect of product image confidence level to customer’s loyalty, it can be seen from determination coefficient value, that is 0.235. It means that dependent variable is 23.5% affected by independent variables and correlation coefficient value is 0.485. While, its remains, 76.5% of customer loyalty variable will be explained by other variables unconsidered in this research. In the light of product image confidence level has significant effect on customer loyalty, it is expected that PT. INDOSAT increase more its product image. In this case is IM3 and other products released by INDOSAT. To discern this categorize result, correlation level between product image confidence level is moderate. Thus, it can be categorized into inertia loyalty customer type, because this kind of customers buy product on the basis of habits and the use of certain product or because of they fit with the product.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 Apr 2012 06:37
Last Modified: 11 Apr 2012 06:37
URI: http://eprints.umm.ac.id/id/eprint/2068

Actions (login required)

View Item View Item