STRATEGI KOMUNIKASI TIM SUKSES PARTAI POLITIK DALAM PEMENANGAN PEMILU LEGISLATIF(Studi pada Tim Sukses DPC PKB Bangkalan – Madura Tahun 2009)

Dian Sakinah, Meita (2010) STRATEGI KOMUNIKASI TIM SUKSES PARTAI POLITIK DALAM PEMENANGAN PEMILU LEGISLATIF(Studi pada Tim Sukses DPC PKB Bangkalan – Madura Tahun 2009). Other thesis, University of Muhammadiyah Malang.

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Abstract

Along the invented this election year, legislative elections of 2009 are also not separated from the successful teams from each party or coalition party. The purpose of establishing a successful team is to succeed the candidate Caleg (Legislative Candidate) to win and get a seat at the election dihelat. The existence of a successful team is very helpful for successful team work together to create strategies to attract voters to the candidates candidates from that party. So the researchers are interested in knowing more about the strategy that is owned by DPC PKB Bangkalan to win the election and selection of seats in Legislative Candidate (PILEG) in 2009 in terms of political communication. Election Success Team Bangkalan DPC PKB itself apart as a place of origin Bangkalan researchers, the National Awakening Party (PKB) alone was also dominating in the Island of Madura Garam this. Formulation of the problem in this research is How Communication Strategy Success Team DPC PKB Bangkalan Political Party in legislative elections in 2009 winnings. According to Anwar Arifin (1984:59) says that an overall strategy is conditional decisions about actions that will be executed to achieve the goal. So communication strategies are all decisions and actions undertaken to achieve communication goals. Whereas political communication is a basic system functions (basic function of the system) with many consequences for the maintenance or a change in political culture and political structure (Almond and Powell, 1978:152). According to Miriam Budiardjo (2002:422), political party is an organized group whose members have the orientation, values and ideals are the same, the purpose of this group is to obtain political power and fight for political office (usually) by unconstitutional to execute those policies. This research is qualitative by using emic perspective, in this case the researchers collected data in the form of detailed stories of the respondents and disclosed in accordance with the language as it is, and the views of the informants. Analysis of the data used in this study qualitative data analysis, which is done through the process of data reduction, structure within the units, and check the validity of data. Technique validity of data used in this study is to use data triangulation technique, namely the type of triangulation of sources, where researchers will membadingkan data have been obtained by other sources outside sources that have been used. From the data analysis has been done, researchers may infer that the communication strategy that is owned DPC PKB division contained in the program activities that have been agreed by eachparty in the award of the Institution. Where in the program activities of these divisions, there are several stages of preparation, forming and monitoring, campaign, building up to the preparation penconterangan opinions as a simulation. From analyzing, it can be assumed to be that the purpose of the communication strategy agency owned by DPC PKB winnings Bangkalan namely the change of attitude, opinions and attitudes on the target audience. Where the party winning elections in 2009 the Institute expects a response in the form of action to choose party candidates from the PKB.

Item Type: Thesis (Other)
Subjects: J Political Science > J General legislative and executive papers
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 Apr 2012 04:07
Last Modified: 11 Apr 2012 04:07
URI: http://eprints.umm.ac.id/id/eprint/2058

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