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EVALUASI RESPON MASYARAKAT TERHADAP PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PT. INDOFOOD SUKSES MAKMUR Tbk.

Apriyanto, Syamsul (2015) EVALUASI RESPON MASYARAKAT TERHADAP PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PT. INDOFOOD SUKSES MAKMUR Tbk. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research orientations for knowing societies responsibility into CSR programing rich doing by Indofood Sukses Makmur Corporations. Using two variable of CSR. Wich means economic variable and social variables. The method used in this study was a survey method. Research object wich used in this research are people of Cangkring Malang village Beji, Pasuruan sector. Wich receiving CSR program from Indofood Sukses Makmur Corporations. The techniqur of gaining data is using a quissionaire and the data analysis using the simple tabulation and range of scale. The result of scale range calculation, respondents opinion on statements that measure economic variables on the outcome was good, so the CSR program could society be right on project and could be felt by all levels of expectation, because the result wich good companyÂ’s on CSR program have been and than the result of social variable on CSR was good enough, so the CSR program was not tooright on target and could not be felt by all levels of society, because the result was not reaching the expectations of corporation.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 07 Mar 2016 07:39
Last Modified: 07 Mar 2016 07:39
URI : http://eprints.umm.ac.id/id/eprint/20488

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