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EFEKTIVITAS IKLAN PRODUK FASHION MELALUI MEDIA BLACKBERRY MESSENGER (BBM) (Studi pada mahasiswa PTN dan PTS di kota Malang)

Husin, Ahmad Saddam (2015) EFEKTIVITAS IKLAN PRODUK FASHION MELALUI MEDIA BLACKBERRY MESSENGER (BBM) (Studi pada mahasiswa PTN dan PTS di kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to measure the effectiveness of advertisment fashion product on the media blackberry messenger chat application (BBM) with Direct Rating Method (DRM) used variables (Attention, Readtroughtness, Cognitive, Affection, and Behavior). The method used in this study was a survey method. Subject of research used in this study were active students studied at state and private universities. The data collection technique used was purposive sampling. Direct Rating method was method used for analyzed and used analyze tool that was used simple tabulation, average score, scale distance, and direct rating used to measure the effectiveness of advertisment fashion product via media blackberry messenger (BBM). The results of the total score of the average opinion of the respondents on the statement that measured from the dimensions of attention was efective enough, readtrhoughness was efective enough, cognitive was efective, affection was efective and behavioral was efective. The result of the dimention of direct rating method scores used direct rating and shows ads in the category of effective advertisment.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 07 Mar 2016 06:24
Last Modified: 07 Mar 2016 06:24
URI : http://eprints.umm.ac.id/id/eprint/20482

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