UMM Institutional Repository

FAKTORFAKTORYANG MENJADI PERTIMBANGAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK DISTRO ULTRAS MALANG

HAKIM, ANDI USMAN (2015) FAKTORFAKTORYANG MENJADI PERTIMBANGAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK DISTRO ULTRAS MALANG. Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
jiptummpp-gdl-andiusmanh-38568-1-pendahul-n.pdf

Download (814kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-andiusmanh-38568-2-babi.pdf

Download (230kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-andiusmanh-38568-3-babii.pdf

Download (229kB) | Preview

Abstract

The purpose of the study was to determine 1) the factors that include product, price, promotion, place/distribution, cultural, social, personal and psychological Which consumers consider the product purchase decision distributions ultras Malang. 2) The most powerful factor in the purchasing decisions of consumers consider product distributions Ultras Malang. Respondents in this study was the visitors who have grown or aged over 17 years and have purchased products Ultras. The analytical tool used is factor analysis. The results showed that the factor of the product, price, promotion, place/distribution, cultural, social, personal and psychological, are factors considered in the decision of purchasing the product distributions Ultras Malang. The most powerful factor to be considered is about the price factor Conclusions based on the research presented suggestions that the company should consider in setting the price policy, in an effort to boost the company's sales should further enhance promotional activities and the company must follow the trend or fashion that has occurred so that the product can be offered completely meet the needs and satisfy the desires consumers.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 05 Mar 2016 05:26
Last Modified: 05 Mar 2016 05:26
URI : http://eprints.umm.ac.id/id/eprint/20475

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo