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PENGARUH EXPERIENTIALMARKETING DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN PADA RIA DJENAKA COFFEE HOUSE & RESTO MALANG

Dyasandro, Eres (2015) PENGARUH EXPERIENTIALMARKETING DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN PADA RIA DJENAKA COFFEE HOUSE & RESTO MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to examine the influence of experiential marketing and brand trust on customer loyalty Ria Djenaka Coffee House & Resto Malang simultaneously and partial. Samples were taken from a population of teenagers aged customers who visit more than one time. The sampling method using purposive sampling method. Multiple Linear Regression is used as a data analysis tool. F test results indicate that there is positive and significant relationship between experiential marketing and brand trust on customer loyalty Ria Djenaka Coffee House & Resto Malang simultaneously. Results of t-test showed that the variables that have the greatest influence on customer loyalty is experiential marketing.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 04 Mar 2016 08:28
Last Modified: 04 Mar 2016 08:28
URI : http://eprints.umm.ac.id/id/eprint/20467

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