UMM Institutional Repository

PENGARUH PROMOSI PAKAIAN WANITA PADA GROUP BLACKBERRY MESSENGER TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWI UNIVERSITAS MUHAMMADIYAH MALANG)

HAYATI, VERINA PUSPITA SALWA (2014) PENGARUH PROMOSI PAKAIAN WANITA PADA GROUP BLACKBERRY MESSENGER TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWI UNIVERSITAS MUHAMMADIYAH MALANG). Other thesis, universitas of muhammadiyah malang.

[img]
Preview
Text
jiptummpp-gdl-verinapusp-36680-1-pendahul-n.pdf

Download (235kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-verinapusp-36680-2-babi.pdf

Download (169kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-verinapusp-36680-3-babii.pdf

Download (206kB) | Preview

Abstract

This study is a descriptive survey method . The purpose of the study was to determine the effect of the promotion of women's clothing in group blackberry messenger on purchasing decisions UMM student. The analytical tool used is multiple linear regression were used to analyze the promotion of their purchasing decisions, and to determine the variable have on the promotion of the most dominant influence on purchasing decisions. The results of the analysis are obtained, the women's clothing Promotion blackberry messenger group significantly influence purchasing decisions. Among the promotional variable, the most influential variable is the dominant variable sales promotion. The results of the analysis are obtained, the women's clothing Promotion blackberry messenger group significantly influence purchasing decisions. Among the promotional variables, the most influential variable is the dominant variable sales promotion.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 29 Feb 2016 08:10
Last Modified: 29 Feb 2016 08:10
URI : http://eprints.umm.ac.id/id/eprint/20450

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo