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ANALISIS GAYA HIDUP PEMBELI PAKAIAN SECARA ONLINE (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

Pradhana, Gilang (2014) ANALISIS GAYA HIDUP PEMBELI PAKAIAN SECARA ONLINE (Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, universitas of muhammadiyah malang.

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Abstract

Electronic commerce (e-commerce) is spread, purchasing, sales, marketing of goods and services over electronic systems such as the Internet or television, www, or other computer networks. E-commerce can involve electronic funds transfer, electronic data interchange, automated inventory management systems, and automated data collection systems. This study was carried out on students at the University of Muhammadiyah Malang. This research uses lifestyle as independent variables, the purchase decision as the dependent variable. The purpose of this study was to describe the lifestyle of students and describe student purchasing decisions. The sample used was a University Muhammadiyah Malang student sample of 104 respondents. The analysis includes the validity test, reliability test, and analysis of quantitative description. Based on the analysis of quantitative descriptive analysis can be known lifestyle apparel buyers an online student at University Muhammadiyah Malang students.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 29 Feb 2016 07:50
Last Modified: 29 Feb 2016 07:50
URI : http://eprints.umm.ac.id/id/eprint/20443

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