ROMARIO, ACHMAD (2014) PERSEPSI PELANGGAN TERHADAP AKTIVITAS WORD OF MOUTH YANG TERJADI PADA FITNES CENTER BEST GYM KOTA MALANG. Other thesis, University of Muhammadiyah Malang.
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Abstract
The purpose of this study is to know the customers' perception of Word of Mouth activity that occurs in the Best Gym fitness center. The usefulness of this study is to provide information, feedback and advice to the company and can be used to carry out the policy information in the marketing mix, especially Word of mouth. The study was conducted in a convenience, it is the bottom right for the convenience and availability of Best Gym fitness center users while spreading and filling questionnaires. The population in this study is a Member Best Gym Fitness Center Malang is still aktif.Pengambilan samples were taken by using accidental sampling method with a sample size of 100 respondents ie. Based on the results of research and discussion by using the Scale analysis that has been done, it can be concluded that 1) the customer's perception of the activity of Word of mouth about the direction of variables that occur in the Best Gym fitness center obtained an average score scale range of 361.67 incoming in both criteria. 2) Customer perception of the activity of Word of mouth about the valence variables that occur in the Best Gym fitness center obtained an average score of 358.67 scale ranges are included in both criteria. 3) Customer perception of the activity of Word of mouth about the variable volume terjad the Best Gym fitness centers earned an average score of 353.5 scale ranges are included in both criteria.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics > Department of Management (61201) |
| Depositing User: | Fitri Ramandhany |
| Date Deposited: | 25 Feb 2016 05:40 |
| Last Modified: | 25 Feb 2016 05:40 |
| URI : | http://eprints.umm.ac.id/id/eprint/20436 |
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