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EFEK DESAIN KEMASAN TERHADAP BELANJA IMPULSIF (Studi Pada Konsumen Mi Instan Indomie Taste of Asia)

Cahyani, Rahmadina (2014) EFEK DESAIN KEMASAN TERHADAP BELANJA IMPULSIF (Studi Pada Konsumen Mi Instan Indomie Taste of Asia). Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study are 1) to know the significant influence based on the container design which iclude graphic design, container design, and product information toward implusive cost. 2) To know the variable among graphic design variable, structural design, and product information, which one the variable that really has significant influence toward impulsive cost. The research method which is used in this study is quantitative descriptive research method. The quantitative descriptive research method means that the reseacher observe one of the object study then explains the object that is observed. The research population in this study are the consument who shop in Hypermart, Malang Town Square about a hundred respondents. Based on the previous research and discussion, it can be concluded that: 1) The container design variable which include graphic design, structural design, and product information really has significant influence toward impulsive cost. 2) The graphic design variable has the most significant influence toward impulsive cost.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 25 Feb 2016 05:00
Last Modified: 25 Feb 2016 05:00
URI : http://eprints.umm.ac.id/id/eprint/20427

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