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ANALISIS KONFIMATORI VARIABEL BUDAYA, KELAS SOSIAL, PRIBADI DAN PSIKOLOGIS KONSUMEN PADA KEPUTUSAN PEMBELIAN PRODUK GIANT HYPERMARKET DINOYO MALANG (Studi pada Giant Hypermarket Dinoyo Malang)

Rachmadtullah, Achmad Reza (2014) ANALISIS KONFIMATORI VARIABEL BUDAYA, KELAS SOSIAL, PRIBADI DAN PSIKOLOGIS KONSUMEN PADA KEPUTUSAN PEMBELIAN PRODUK GIANT HYPERMARKET DINOYO MALANG (Studi pada Giant Hypermarket Dinoyo Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Many factors influence the consumer in making purchasing decisions. Such Internal factors and external factors. The study was intended to determine the influence of External Factors and Internal Factors in purchase decisions at the Giant Hypermarket Dinoyo Malang. The purpose of this study was to describe the influence of the change of variable values in a variation to changes of variation of values in one or more other variables. Methods of analysis to be used is the analysis of konfimatori with Purposive sampling technique of sampling. Data from the questionnaire distributed to 100 customers Giant Hypermarket Dinoyo Malang became the primary data source. Based on the results of the data analysis was done using konfimatori analysis, it was concluded that the existence of a high degree of validity to the cultural social and psychological variables on the variables of purchasing decisions on a Giant Hypermarket Dinoyo Malang

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 24 Feb 2016 05:00
Last Modified: 24 Feb 2016 05:00
URI : http://eprints.umm.ac.id/id/eprint/20411

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