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ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN DI KEDAI MIE GALAU KOTA MALANG

BASUNANDA, MEGA ISNA FERLISIA (2014) ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN DI KEDAI MIE GALAU KOTA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The focus of this research is the factors that consumers consider the purchase decision. Research titled "Factor - factor Considered in Consumer Purchase Decision at Mie Galau Malang". In accordance with the formulation of the problem , this study has the objective to determine what factors are considered in making purchasing decisions of consumers in Mie Galau Malang . Population in this research is consumers are buying in shops Mie Galau Malang . Convenience sampling technique using sampling where respondents are selected based on availability and ease to get it ( in place ) . The sample size in this study was 100 respondents in shops Mie Galau Malang . Questionnaires were developed in the form of Likert Scale and the data were analyzed by using analasis factor . These results indicate of the factors considered from consumers in purchasing decisions at Shops Mie Galau Malang is Product, Place, Price and promotion.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 22 Feb 2016 05:05
Last Modified: 22 Feb 2016 05:05
URI : http://eprints.umm.ac.id/id/eprint/20391

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