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ANALISIS KONFIRMMATORI FAKTOR MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAOS “OSNGAOS” MADURA

FAUZI, IBNU MAULANA (2014) ANALISIS KONFIRMMATORI FAKTOR MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAOS “OSNGAOS” MADURA. Other thesis, University of Muhammadiyah Malang.

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Abstract

For this watchfulness effort owner is supposed can to give thinking contribution and information hits sales revenue enhanced enhanced efforts passes analysis marketing mix Population in this watchfulness consumer that does singlet product purchasing “osngaos”, by using technique judgmental sampling so determinable as much as 100 watchfulness samples. Data analysis technique that used in this watchfulness factor analysis. based on watchfulness result and discussion by using factor analysis that done so can be pulled conclusion as follows: 1) Factor analysis result knowable that found four factors that is cover price variation, location, pricing and advertisement. 2) Has dominant influence towards singlet product purchasing decision “Osngaos"

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 20 Feb 2016 05:10
Last Modified: 20 Feb 2016 05:10
URI : http://eprints.umm.ac.id/id/eprint/20386

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