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PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI TAS RUMAH WARNA

Khoiroh, Annisa Fitria Rohmatul (2015) PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI TAS RUMAH WARNA. Other thesis, University of Muhammadiyah Malang.

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Abstract

The aim of this research is to find out the attributes of a bag Rumah Warna are a brand, quality, design, and warrants to buy interest in the fund of urban village people landungsari poor. The hypothesis in this research are thought to point out that variable influence the attribute of products which includes the brands, quality, design, and warrants to buy interest bag Rumah Warna and alleged to variable influential dominant brand against buy interest bag Rumah warna. Of the result of reckoning logistics analysis obtained the value of the coefficients of 22,8 % which means the probability of the regression equation is to predict a scene that consumers will be product attributes in the conduct purchases bag Rumah Warna worth 22,8 % while the rest of 77,2 % influenced by other variables. To see variable products attributes that dominant influence buying interest can be seen from the value of the coefficients association partial ( r ) the biggest, where r brand to variable worth 0,0662 and insurance coverage of 0,0334. Can be concluded that brand dominant variable affecting buy interest bag Rumah Warna. Based on the result of reckoning , testing and a discussion about product attributes to buy interest it can be concluded that attributes covering brand products and the assurance of its effect on buy interest bag Rumah Warna, while an attribute covering the quality of products and design will not affect buy interest bag Rumah Warna.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 19 Feb 2016 04:23
Last Modified: 19 Feb 2016 04:23
URI : http://eprints.umm.ac.id/id/eprint/20383

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