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EVALUASI ATRIBUT PRODUK DAN INDUSTRI BATIK KOTA BLITAR

Aprianto, Dedy Mahdan (2015) EVALUASI ATRIBUT PRODUK DAN INDUSTRI BATIK KOTA BLITAR. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research aimed to evaluate product attibuter and prices on batik industry in the town of Blitar. The variable used in this study are the attibuter and pricing by using the technique of the analysis of the range of the scale. The results of this research are variable pricing is the dominant variable rather than variable product attributer with value showed that 97.5 variable pricing in the form of pricing, promotion, price accordimg to the quality and price cuts. The aspects that need to be noticed by the company.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 19 Feb 2016 04:18
Last Modified: 19 Feb 2016 04:18
URI : http://eprints.umm.ac.id/id/eprint/20381

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