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PENGARUH PROMOSI PENJUALAN DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN TIDAK TERENCANA PADA KONSUMEN HYPERMART MALANG TOWN SQARE

MAULA, IIS ISMATUL (2014) PENGARUH PROMOSI PENJUALAN DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN TIDAK TERENCANA PADA KONSUMEN HYPERMART MALANG TOWN SQARE. Other thesis, University of Muhammadiyah Malang.

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Abstract

Target of this research to examine and analyze the effect of sales promotion and store atmosphere is partially or simyltaneously on unplanned purchase (impuls buying) in hypermart Malang Town Squre. The population in this research is all consumers shopping in the Hypermart Malang Town Square with a sample size of 100 respondents by using purposive sampling method. The data analysis tehnique used in this reserch is the multiple linearr regression analysis. Base on the results of research and solution by using linear regression analysis has been done, it can be concluded that sales promotion and store atmosphere have an effect on significant partially or simyltaneously to unplanned purchase (impulse buying) at the Hypermart Malang Town Square. This mean that progressively its goodness of sales promotion and store atmosphere, so the purchase of unplanned (impulse buying) in Hypermart Malang Town Square consumer increasingly impulsive.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 19 Feb 2016 04:06
Last Modified: 19 Feb 2016 04:06
URI : http://eprints.umm.ac.id/id/eprint/20377

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