UMM Institutional Repository

PENGARUH KEPERCAYAAN, KEMUDAHAN MENGOPERASIKAN LAYANAN DAN RESIKO BELANJA ONLINE TERHADAP NIAT BELI MELALUI JEJARING SOSIAL

Haris, Abdul (2014) PENGARUH KEPERCAYAAN, KEMUDAHAN MENGOPERASIKAN LAYANAN DAN RESIKO BELANJA ONLINE TERHADAP NIAT BELI MELALUI JEJARING SOSIAL. Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
jiptummpp-gdl-abdulharis-36406-1-pendahul-n.pdf

Download (640kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-abdulharis-36406-2-babi.pdf

Download (133kB) | Preview
[img]
Preview
Text
jiptummpp-gdl-abdulharis-36406-3-babii.pdf

Download (348kB) | Preview

Abstract

This research was conducted to test the influence of the rust, the easy Of service Operating and the Risk of Online Shopping jointly and partially (individual) on purchase intentions through social networking. The analytical tool used in this research was a multiple linear regression with SPSS software program used statistical methods with significance level was about 0.05, which means that the level error was about 5%. The Test used the f test and t test. The results of regression analyze was conducted by generating the number of the F test and t-test showed that the variables of trust, the ease of use and the risk of online shopping has influence jointly and partially (individual) on purchase intention through social networking. The results of this research expected to provide an additional knowledge for businessman in order to pay more attention to social networks of trust variables, ease of use and the risk of online shopping so that the sales could increased and the consumer feels safe and comfortable in the process of online shopping transactions.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Economics > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 19 Feb 2016 04:00
Last Modified: 19 Feb 2016 04:00
URI : http://eprints.umm.ac.id/id/eprint/20375

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo