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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MINUMAN POCARI SWEAT (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang)

SUPAIDI, ACHMAD (2014) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MINUMAN POCARI SWEAT (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research in this test the variables that cause consumers to purchase a drink Pocari Sweat in the Faculty of Economics and Business, University of Muhammadiyah Malang. In this study took the title "product attributes influence on purchasing decisions in the study of students of the Faculty of Economics and Business, University of Muhammadiyah Malang" formulation of an issue in this study, the first product attributes influence the purchase of a drink Pocari Sweat decisions at the Faculty of Economics and Business, University of Muhammadiyah Malang, two attributes where the most dominant influence on purchase decisions drink Pocari Sweat in economics and business faculty university of Malang. The variable in this study is the branding, packaging, labeling, service, warranty and purchase influence. Where as the independent variable and the variable variable 5 1 variable strain. This study uses multiple linear reglesi count tool and to test the hypothesis using the F test and T test The results of the research to get the value of the 69% figure the results of the coefficient of determination (R2). While the resulting values of partial test is packaged into the most dominant variable is the correlation scored 63, 3% Beverage Purchasing Decisions affecting Pocari Sweat In Faculty of Economics, University of Muhammadiyah Malang. This proves that the variables affect the decision purchase packaging.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 18 Feb 2016 06:06
Last Modified: 18 Feb 2016 06:06
URI : http://eprints.umm.ac.id/id/eprint/20370

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