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ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN DI KAFE JOKER COFFE MALANG

FAHMI, HAFIDULLOH (2014) ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN DI KAFE JOKER COFFE MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The focus of this researchis the factors that consumers consider thep urchase decision. Withthe title of "Analysis of Factors Consideredin Consumer Purchase DecisionJ oker Cafe Coffe Dinoyo Malang". In accordance with the formulation of the problem, this studyhas the objective to find out what are the factors that consumers considerin making purchasing decisionsat CafeCoffe Dinoyo Joker Malang. The populationin this researchis theconsumers who are buying at CafeCoffe Dinoyo Joker Malang. The sampling technique use convinience sampling arewhere respondents arechosenbased on availability andease to get it(is in place). The sample sizein this study were100 respondents int he Joker CafeCoffe DinoyoMalang. The questionnaire preparedin the form ofLikert Scaleandthe datawere analyzed using factor analysis. The results ofthis study indicate that thefactors considered byc onsumers in purchasing decisions at CafeCoffe Dinoyo Joker Malang is afactorgroup, places,products, people, process, price, promotion, physicalfacilities. And the factor most consumers consider the purchase at Cafe Coffe Dinoyo Joker Malang is a group factor

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 16 Feb 2016 05:07
Last Modified: 16 Feb 2016 05:07
URI : http://eprints.umm.ac.id/id/eprint/20335

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