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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN

Putri, Eky Ineke (2014) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

This watchfulness aim is to analyzes influence significant between service quality (direct proof, reliability, conception, guarantee, attention) towards customer satisfaction in Buring Ban Malang. to detect service quality variable that has biggest contribution towards customer satisfaction in Buring Ban Malang. Watchfulness kind that used method survey. population in this watchfulness customer Buring Ban Malang that aged 17 year. Sample taking technique judgmental sampling with watchfulness sample total that is as much as 100 respondents. data analysis technique that used that is regression analysis logistic. Based on watchfulness result and discussion that done so can be pulled conclusion that service quality that cover variable variabel tangible (physical aspect), reliabilitas (reliability aspect), responsive (conception), assurance (guarantee aspect) and empathy (attention aspect) influential towards motorcycle wash service customer satisfaction and car Buring Ban Malang. Variable assurance (guarantee aspect) give biggest contribution towards satisfaction motorcycle wash service customers and car Buring Ban Malang.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 15 Feb 2016 04:54
Last Modified: 15 Feb 2016 04:54
URI : http://eprints.umm.ac.id/id/eprint/20324

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