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ANALISIS PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK MINUMAN ISOTONIK POCORI SWEAT, MIZONE, DAN VITAZONE

Jannah, Raudhatul (2014) ANALISIS PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK MINUMAN ISOTONIK POCORI SWEAT, MIZONE, DAN VITAZONE. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to determine how the perception of consumers about the product attributes that include isotonic drink Pocari Sweat, Mizone, and Vitazone. This type of research is causal-comparative, population in this study was student (S1) 3 UMM campus, the sample in this study was 100 respondents. With a non-probability sampling technique used is jusgeemen sampling. The measurement scale Likert scale. Test instrument: validity and reliability then performed an analysis of the data obtained by using Scale analysis. The object under study is an isotonic drink , while product attributes studied were brand (X1), flavor (X2), packaging (X3), size (X4), price (X5), color (X6), and aroma (X7),. The data used is primary data through questionnaires or questionnaire distributed directly to consumers who never consume isotonic drink Pocari Sweat, Mizone, and Vitazone. Based on the results of the analysis can be seen that the scale ranges from 3 to isotonic drink Pocari Sweat obtained yield was 355.57 incoming mdalam either category, for Mizone at 342.29 while the entry criteria for both incoming Vitazone 314.71 for both criteria. The results of this analysis showed that during the respondents give a good perception of the attributes associated with an isotonic drink.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Fitri Ramandhany
Date Deposited: 15 Feb 2016 04:28
Last Modified: 15 Feb 2016 04:28
URI : http://eprints.umm.ac.id/id/eprint/20315

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