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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA LAPANGAN FUTSAL CHAMPIONS TLOGOMAS MALANG

SUDRAJAD, IMAM (2014) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA LAPANGAN FUTSAL CHAMPIONS TLOGOMAS MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study to determine the effect of Service Quality on consumer satisfaction in customer service field futsal champions tlogomasunfortunate . The population in the study that is customer service champions tlogomas unfortunate side football pitch , with the use of purposive sampling techniques samplingdan with total sample of 100 respondents . Analysis tools used in this study are multiple linear regression analysis . Based on the results of research and discussion by using multiple linear regression analysis , it can be concluded that the variable quality of service that consists of physical evidence , reliability, responsiveness , assurance and influential emphaty simultaneously on consumer satisfaction . physical evidence , reliability, security and emphaty partial positive influence on consumer satisfaction , while variable responsiveness partially negative effect on satisfaction konsumen.Variabel reliability has a dominant influence on customer satisfaction services field futsal champions unfortunate tlogomas

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 11 Feb 2016 05:50
Last Modified: 11 Feb 2016 05:50
URI : http://eprints.umm.ac.id/id/eprint/20301

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