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ANALISIS SIKAP KONSUMEN TERHADAP SERVIS MURAH PADA BENGKEL DEALER DAIHATSU JOLO ABADI MALANG

Sasmita, Yola Anggun (2013) ANALISIS SIKAP KONSUMEN TERHADAP SERVIS MURAH PADA BENGKEL DEALER DAIHATSU JOLO ABADI MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Vehicle repair shop business competition in the city of Malang, increasingly tight, either officially or not. It makes Daihatsu Jolo Abadi Malang workshop applying cheap services to attract buyers and retain customers. The purpose of this research is to analyze consumer attitudes towards later described a servicing dealer repair shop on the cheap Daihatsu Jolo Abadi Malang. Analysis of the method used is descriptive quantitative analysis with the method of measuring attitudes Fishbein attitude, obtained from primary data by number of 50 respondents, using a questionnaire that has been tested for validity and reliability. The sampling technique used is to accidental sampling. The results showed that consumer attitudes towards servicing dealer repair shop on the cheap Daihatsu Jolo Abadi Malang which include price, quality, service, performance, completeness is spare parts, workshop worker clothes while ambiance, comfort on the facilities provided, compliance rates on services rendered, customer satisfaction on services rendered, coverage of the location, and layout is very positive with a value of 130.28 is set at the level of 83.18 - 138.42.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 11 Feb 2016 03:57
Last Modified: 11 Feb 2016 03:57
URI : http://eprints.umm.ac.id/id/eprint/20290

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