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PENGARUH DIMENSI GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN LOVE BIRD (Studi Pada Anggota Komunitas Love Bird Indonesia)

Nurkamal, Wisnu Aditya (2013) PENGARUH DIMENSI GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN LOVE BIRD (Studi Pada Anggota Komunitas Love Bird Indonesia). Other thesis, University of Muhammadiyah Malang.

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Abstract

The aim of this research is to investigate the effect of the lifestyle partially and simultaneously that consists of three variables, namely: (1) Activity, (2) Interest, (3) Opinion of the purchasing decisions Lovebird on LoveBird Indonesian Community, which is centered in Yogyakarta in Central Java. This research describes the relationship and influence of three independent variables, namely activity, interest, opinion of the purchasing decision of buying Lovebird. This research included in the type of explanatory research. This research used 100 peoples as a sample. Data retrieval used non-probabilty sampling. The test used to test the research instrument was validity test, reliability test, and the classical assumptions test. To analyze the data, multiple linear regression and Hypothesis test used t count test. Result of analyze shows that the only variable activity has positive effect on purchasing decisions on Indonesian Lovebird Community, for the interest and opinion variable has no effect on purchasing decision on Indonesian Lovebird Community.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 11 Feb 2016 03:34
Last Modified: 11 Feb 2016 03:34
URI : http://eprints.umm.ac.id/id/eprint/20286

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