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PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS PEMILIK BLACKBERRY (Studi Pada Mahasiswa Pemilik Blackberry di Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang)

Suprastiyo, Eko (2013) PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS PEMILIK BLACKBERRY (Studi Pada Mahasiswa Pemilik Blackberry di Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

In this study, the authors investigated the effect of product quality against the Blackberry owner satisfaction and loyaltyof Blackberry brand cell phone owners. Technical analysis is used in this research is to use path analysis, this technique describes the impact of the direct and indirect influence of the quality of the product to the consumer satisfaction and loyalty of consumers. The existing population in this study are students of University of Muhammadiyah Malang, whereas the sample used as the respondents are students of Faculty of Economics and business, University of Muhammadiyah Malang that have a Blackberry. From the research results of the calculation of direct and indirect influence of the quality of the product to the consumer satisfaction and loyalty earned positive numbers, this suggests that the positive impact on product quality and satisfaction of consumer loyalty of Blackberry owners.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 11 Feb 2016 03:31
Last Modified: 11 Feb 2016 03:31
URI : http://eprints.umm.ac.id/id/eprint/20285

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