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PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK PADA CALON WALI KOTA INDEPENDENT DWI-UDDIN TERHADAP PILIHAN MASYARAKAT KOTA MALANG (Studi Pada Pemilih dari Kalangan Mahasiswa UMM)

Rizal, Heiffanny (2013) PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK PADA CALON WALI KOTA INDEPENDENT DWI-UDDIN TERHADAP PILIHAN MASYARAKAT KOTA MALANG (Studi Pada Pemilih dari Kalangan Mahasiswa UMM). Other thesis, University of Muhammadiyah Malang.

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Abstract

The research objective is to clarify the effect of brand awareness, brand associations, perceived quality and the independent mayoral candidate Dwi-Uddin against public option Malang. Analysis tool used is multiple regression analysis, t test and f. Based on the results of multiple linear regression anisis the results obtained are variable Brand Awareness and Perceptions of Quality significant effect on the independent decision of the municipal elections Dwi-Uddin. Brand Association while variable did not significantly affect decisions independent mayoral election Dwi-Uddin. And who has the most dominant influence on decisions independent mayoral election Dwi-Uddin Quality Perception is variable. Suggestions can be submitted in this study, the independent mayor candidate or candidate's campaign team bearers should increase its publication either directly or through advertising media. This is necessary because the publicity could boost the popularity of the candidates as well as increase the number of votes a candidate who believes in and supports.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 10 Feb 2016 04:56
Last Modified: 10 Feb 2016 04:56
URI : http://eprints.umm.ac.id/id/eprint/20283

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