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PENGARUH PERIKLANAN TERHADAP KEPUTUSAN KONSUMEN BERWISATA DI PANTAI DELEGAN JAWA TIMUR

Ni’mah, Sayyidatun (2013) PENGARUH PERIKLANAN TERHADAP KEPUTUSAN KONSUMEN BERWISATA DI PANTAI DELEGAN JAWA TIMUR. Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to determine whether advertising has significant effect and to determine which variables that have dominant influence on consumer decision traveled on Delegan beach. The variables based on the printed media variable (magazines, brochures, and newspapers), electronic media (television, websites, and radio). Techniques of data collection through questionnaires that are distributed to 100 respondents are drawn by Judjemental sampling technique. The result of multiple linear regression analysis indicates that consumers tend to see ads Delegan Beaches through print media (brochures) and electronic media (website) which significantly influence consumer decision traveled Delegan Beach.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 09 Feb 2016 07:49
Last Modified: 09 Feb 2016 07:49
URI : http://eprints.umm.ac.id/id/eprint/20281

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