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PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PENGGUNA PERANGKAT MODEM SMART FREN

Marta, Andika Bayu (2013) PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PENGGUNA PERANGKAT MODEM SMART FREN. Other thesis, University of Muhammadiyah Malang.

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Abstract

For a company satisfication of the costumers are very important and have to be a priority. It because the succesfull of company , it can look with how big can make costumers fell satisfy. Thera are many variables that influence satisfation of the costumers such as : the quality of product, and perception of price. Kinds of research that use in this research is survey. Which the researcher do observation in data collection that the students of UMM be the object. The location are in campus III jln raya tlogomas no.246 . the title “The Influence Of The Quality Of Product And The Perception Of The Price To The Satisfaction Of Costumer’s Use Smartfren Set Of Modem” . The purpose of this research are first , to know the influence of variables that such as : the quality of product , the quality of service and and the perception of price to the satisfaction that use by the costumers of Smartfren set of modem. The result of research and the explanation , we can take the conclusion that the quality of the product and the perception of price influence significantly to the satisfaction of the costumers that use Smartfren set of modem. Some of suggestions that offer to the company are PT. Smartfren telecom better to stand the quality of product and perception of price that already have now to still keep and make it better the quality of product Smartfren set of modem , so the product can Taft when it compare with other product with the cheap able price.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Fitri Ramandhany
Date Deposited: 09 Feb 2016 07:46
Last Modified: 09 Feb 2016 07:46
URI : http://eprints.umm.ac.id/id/eprint/20280

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